New York-based Verlas introduces the Zenyth Collection for Akshaya Tritiya 2026, featuring pyramid-inspired gold jewellery with laboratory-grown diamonds, targeting modern consumers seeking versatile, design-led, and sustainable festive purchases.

With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.

Glow by Kirtilals received the Emerging Brand of the Year award at Retail Jeweller Circle of Excellence South 2026 in Bengaluru, recognizing growth, design innovation and expansion in South India markets.

Retailers highlight how financially independent women are increasingly buying jewellery for themselves, boosting demand for lightweight gold and diamond jewellery across metros and smaller cities, finds out Dhwani Rathod.

Mumbai-based lab-grown diamond jewellery brand Lukson Jewels reports 25% month-on-month growth, serving over 20,000 customers in six months, while planning retail expansion to 30 stores across India.

World Gold Council launched the second phase of its ‘The Moment is Gold’ campaign on 4 March 2026 in Mumbai, positioning gold as an everyday purchase linked to personal milestones and achievements.

PP Jewellers by Pawan Gupta has introduced a new lightweight diamond jewellery collection, expanding its contemporary offering with versatile designs across key product categories for everyday and occasion-led retail demand.

With Elevé Diamonds, heritage house Tibarumal Jewels expands into the lab-grown category, combining artisanal legacy with CVD innovation to target modern consumers and global markets through certified quality, relatable luxury, and contemporary retail expansion.

Zen Diamond, a leading name in natural diamond jewellery, is proud to partner with the Natural Diamond Council (NDC), a global organization dedicated to promoting natural diamonds and responsible sourcing

Bengaluru-based D2C fine jewellery brand GIVA has rolled out GIVA Go, a new express delivery service that brings same-day and next-day delivery to customers in Mumbai, Bengaluru, Hyderabad, and Delhi.

Vummidi Bangaru Jewellers (VBJ) Since 1900, one of India’s oldest and most trusted names in fine jewellery, has announced the launch of its annual ‘Extravagant Aadi’ festival campaign. Running from 11 July to 17 August 2025, the six-week initiative celebrates the auspicious Tamil month of Aadi with a wide range of festive offers across its showrooms in Chennai and Dallas (USA)

In a landmark move for jewellery innovation, Platinum Guild International (PGI) has announced the commercial debut of the world’s first 3D-printed platinum jewellery collection. Titled Tùsaire—the Scottish Gaelic word for “pioneer”—the collection marks a major leap forward in the use of additive manufacturing in precious metal jewellery design

Move strengthens brand's positioning in India's dynamic lifestyle jewellery market

South India’s iconic jewellery house, AVR Swarna Mahal Jewellers, has announced celebrated actor Aravind Swamy as its official brand ambassador, ushering in a new era for the 96-year-old legacy brand